Blogger/Blogspot SEO (Search Engine Optimization)

My experiences to make Blogger-Blogspot Search Engine friendly. Get more traffic by using these simple techniques. A lot of people think that Blogger-Blogspot is owned by Google so they would have an advantage in search results. That's not true at all. If you have a personal blog then SEO (Search Engine Optimization) might not be appealing to you but a professional blog must be search engine friendly.

1- Add a Blog Archive Gadget in Your Sidebar

Linking is the mother of SEO. A highly linked blog will be ranked higher in Google search results. It is not easy to get links from high quality sites but you can do internal linking by linking your posts with each other. The easiest way is to add a Blog Archive gadget in your sidebar. Go to Design then Page Elements tab. Click Add a Gadget link on your sidebar and chose Blog Archive gadget from the list. Don't change any options and save the gadget.



The Blog Archive gadget will remain in your sidebar plus it contains links to all your posts and it will appear on every page of your blog. As a result, every time search engine will crawl any page of your blog, it will also find links of other pages as well because of Blog Archive gadget.

2- Replace Blog Title With Post Title on Post Pages

To understand this, lets create a test post with title This is my test post. The title of my test blog is My Test Blog. After publishing the test post, I opened it and this is how the title of my test post page appears.



As you can see the blog title comes before the post title. So, we need to make sure that, on post pages, the post title must come first and then anything else. Then, it would be easier for search engines to index your post title as the page title. To do that, go to Design then Edit HTML tab and search for this code:

<title><data:blog.pageTitle/></title>

After that, replace it with the following code:

<b:if cond='data:blog.pageType == &quot;item&quot;'>
<title><data:blog.pageName/> - <data:blog.title/></title>
<b:else/>
<title><data:blog.pageTitle/></title>
</b:if>

Now, I checked the published test post page again and this is how my page title looked like:



Now, your post title will appear first on search results. This is a very effective technique for Blogspot/Blogger SEO.

3- Submit Your Blog Sitemap to Google Through Google Webmaster Tools

It is very important to make sure that all the blog pages/posts are indexed by search engines. Google has provided us an easy solution through Google Webmaster Tools. It is a free service and you can use it with your Google/Blogger account.